Emily Shable

graphic design // emilyksdesigns.myportfolio.com // @emilyksdesigns

DC Metro Destination Crew

In an effort to create a welcoming environment for young riders on the DC WMATA, I designed a child-focused campaign. Each mascot is color-coordinated with the a line of the Metro and has an occupation reflecting Washington DC. The campaign consists of a new Metro logo, station specific mascot posters, mascot trading cards, and a stamp-able activity booklet for children to use during commutes.